Gig Economy Workers

So, you’re a player in the gig economy.  That means you’re a locally-owned, small business. You play a part in helping communities tap into their own power to build a more democratic, equitable and sustainable future. We’re rooting for you to be successful — whether you hire us or not. However, we can “sit in” with you to bring some harmony to your marketing communications as you try to land B2B or B2C gigs. But more important, we can help position you as a Lower True Cost brand.

Lower True Cost Positioning is about increasing your sales and increasing the value of your brand in the minds of the 75 million millennials in the United States, as well as a lot of gen xers and boomers.

As a gig economy professional, you already possess lower true cost traits. You’re likely to live in the  community in which you operate, and you’re likely to care about the community and region as much as you do about the bottom line. And you’re not alone. Lots of  other businesses, as well as Millennials, Gen-Xers and Baby Boomers feel the same way, and are willing to go out of their way to, and even make it a habit to, gig economy professionals.

Interest and demand for “lower true cost” products and services  is already strong and will only grow in the coming years. Does “lower true cost” matter to your clients? Have you considered the positioning possibilities? Are you ready? Or have you fallen behind? Find out. Take this FREE “Quick Audit.”

[It’s private. We aren’t tracking the scores, but you can.]

newcoverThis is a quick audit to determine if your brand or enterprise might have business traits that are “lower true cost” marketable differences, i.e., unique selling points that could position your brand as top-of-mind, leader-of-category, for citizens who are shopping for more than price and convenience, for citizens who are shopping for products and services that have a “lower true cost” to their health, to the environment and to society. Interest and demand for “lower true cost” products and services is already strong, especially with Millennials, and will only grow in the coming years. Are you ready? Find out. Take the audit.

freeltcanalysis

Score +75% on the audit and we’ll do a FREE Lower True Cost Positioning analysis and an outline of a creative brief for your B2B efforts to land work.

ACT NOW, YOUR COMPETITORS ARE. WRITE US TODAY.

Write us using the form in the left column of this page to set up a phone call, an e-mail chat or a Skype conversation.

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