LTC Mini Case Studies

howwedoitsource2Our Mini Case Studies are amalgams of companies we have worked for in the past and companies who possess Lower True Cost traits. They are presented to illustrate how companies can pursue the advantages of Lower True Cost Positioning.

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INKinc

INKinc is a Midwestern printing company with annual sales of $25M. They took the renga communications LTC Audit and scored 60%. The company’s Lower True Cost traits include a continuing sustainability program, being a union shop, paying a living wage to all employees, an EOSP and being a local printing services option for a large metropolitan area. We helped them review existing customer data and helped the company survey its client base. The results showed high interest with designers and print buyers in the region for a printing vendor who had sustainable practices and were friendly to union organization. We analyzed INKinc’s brand definition and integrated Lower True Cost attributes into it — being careful not to overshadow the company’s  primary benefits & value to its customers, but to simply add Lower True Cost traits to the conversation. We found a number of helpful third party endorsements as proof of INKinc’s Lower True Cost claims. When it came to implementation, renga completed a creative brief and developed some creative for print ads used in social media and as posters, as well as other print collateral to demonstrate the company’s expertise with “ink on paper.”

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RAM Construction

RAM Construction is a Midwestern builder with $___ in sales. In recent years the company has enjoyed its work on a number of LEED construction projects. RAM Construction took the renga communications LTC Audit and scored 70%. It’s Lower True Cost traits include a continuing sustainability program, being a “co-op-owned” shop, experience in LEED construction and being a local construction option within a large metropolitan area. We helped review existing customer data and helped the company survey its client base and do a value stream analysis of its vendors. The results showed high interest with architects, planners and contractors in a company that has sustainability and LEED experience, as well as RAM’s unique “co-op” ownership. We analyzed RAM’s brand definition and integrated Lower True Cost attributes into it — not  overshadowing the company’s  primary benefits & value to its customers, but rather used LTC traits as a reinforcement of the company’s value. We found a number of third party endorsements that were helpful in backing up RAM Construction’s LTC claims. Local pride was something that renga helped RAM Construction communicate to its clients. We completed a creative brief and developed some creative for print ads that appeared in their organic  social media campaigns.

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CORNER STORES GROCER

Corner Stores Grocer is a small chain with five locations within its metropolitan area. It is a niche grocer specializing in locally grown and locally produced food. Corner Stores Grocer took the renga LTC Audit and scored 100%. It’s Lower True Cost traits include a continuing sustainability program, local food,  operating out of LEED certified buildings, being a “co-op-owned” shop, and being a local option within a large metropolitan area. We helped the company review existing customer data and helped the company survey its client base and do a value stream analysis of its vendors. The results showed high interest by Millennials in a store that “shared their personal values” and offered products and services that were Lower Cost to society and the planet. We analyzed Corner Store Grocer’s brand definition and found that Lower True Cost attributes were already central to it. We found a number of third party endorsements that would be helpful to back up Corner Stores Grocer’s Lower True Cost claims, and then completed a creative brief and developed some creative for print, social media, special events and other unique creative to “shout out” the fact that Corner Stores Grocer is a true Lower True Cost business.

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