We are not affiliated with ILSR, but like them, we are champions of local economies. We want to work for locally-owned businesses that create good jobs, healthy neighborhoods and keep dollars in their own communities. We want to work for innovative companies that solve the problems facing the planet in the 21st century. We want to work for startups and existing companies that create local wealth instead of extracting it from the communities in which they operate. The best of these brands are “Lower True Cost” businesses.
A process to discover if your brand possesses Lower True Cost traits (attributes), if they are important to your customers, and then how best to communicate this “marketable difference” to them!
A Lower True Cost movement has formed in which citizens are considering not just PRICE, but also the true costs of their purchases to themselves, their families and the rest of the world. If you’ve observed how Millennials have followed the Sanders campaign, then you shouldn’t be surprised that for Millennials shopping Lower True Cost parallels that political revolution. However, it’s not just 75 million Millennials, it’s also a lot of GenXers and Boomers too.
That’s why we’ve developed Lower True Cost Positioning. It’s a process to discover if your brand possesses Lower True Cost traits (attributes), if they are important to your customers, and then how best to communicate this “marketable difference” to them!
We support ILSR efforts. However, we’re not here to sell activist causes. We’re here to help clients sell their products and services. We don’t care what your politics are, but we do care about the health or our local communities the health of our region, the health of our nation and the health of our planet.
The way we choose to do business and the way we choose to buy and sell make a difference.
Take a look at this video: